Why Traditional Marketing Is Broken (and 5 Ways to Fix It)
Sales and Marketing Management
OCTOBER 30, 2020
We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The focus on outcomes transforms marketing from a content factory and cost center to a contributing member of the revenue and profitability team. Most marketing teams don’t test enough.
83 
Let's personalize your content