Focus Group - Animal Rights Zone

Making Your Brand Stick: How to Define Your Business Through Consistent Visuals

Sales and Marketing Management

JANUARY 18, 2018

Time to test the visuals. Once you've created your visuals and you're satisfied with the end product, it's time to test them out. This can be done with focus groups and small focused social media groups. That way you'll know that they what they are communicating matches your company's message.

Branding

Branding Groups Research

What B2B Marketers Can Learn from B2C

Sales and Marketing Management

MARCH 22, 2019

From focus groups to user surveys, marketing turns to the audience to hear firsthand what is resonating and what is not?—?and This type of buyer testing rarely happens in B2B. In business-to-consumer (B2C) industries, brands rarely invest resources in audience engagement without first conducting consumer research.

Branding

Branding Game Industry Research

Animal Rights Zone

Making Your Brand Stick: How to Define Your Business Through Consistent Visuals

What B2B Marketers Can Learn from B2C

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