Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.
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