Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
Storytelling has stood the test of time as a critical skill in sales and marketing?—?and Research behind the persuasiveness of storytelling is well-publicized. The moral of your story is, ‘we did this for that client and we can do this for you, too.’”. If you’re a good storyteller, your customers will never feel that way.”.
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