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How to Boost Revenue with an Audio Commercial

SalesFuel

In the study, participants were presented with either computer-generated audio or a display of text to read. What participants heard and what they read were considered by researchers to be “one and the same.” The difference in effect was purely psychological. Your client should actually be using authentic human voices instead.

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Solid Air: Invisible Killer Saving Billions of Birds From Windows–A Book Review

10,000 Birds

Solid Air is divided into 12 chapters, presented as if Klem was on an auditorium podium giving a logical argument on why people need to take window strikes seriously. His seminal article, “Bird-Window Collisions,” based on dissertation research finished in 1979, was not published in a peer-reviewed journal until 1989.

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Using Motivations to Turbo-Charge Your Career

Sales and Marketing Management

So recent developments in the field of psychology that point to intrinsic motivations as the key to peak creativity and performance could help sales professionals. Here’s an example from research I’ve conducted into how motivations define conflict and compatibility in any relationship—including at work. Author: Sean K.

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Tech Brainpower at Your Fingertips

Sales and Marketing Management

Author: Dan Seidman Testing and launching your brilliant ideas. Here are three resources you can use to test and launch your ideas. I wanted to test a T-shirt logo for an international basketball competition in Auckland, New Zealand, where they’re known as Kiwis, after a native bird. So test away. Hoodies, hats or caps?