Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos
Sales and Marketing Management
AUGUST 28, 2020
According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Gaining data and insights into the prospect’s usage of a PoC or test drive is invaluable, as indicated in IDC’s research.
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