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Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

According to Gerry Brown, customer experience (CX) research director at IDC, 80% of buyers will disengage from a vendor if they grow dissatisfied with the sales and marketing team, even if they like their product. Gaining data and insights into the prospect’s usage of a PoC or test drive is invaluable, as indicated in IDC’s research.

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Technically, I Graduated

Sales and Marketing Management

Trouble was, records weighed a ton and were a pain in the back to transport, so along came CDs, which weighed significantly less. My opinion (not this publication’s) is that this is old and outdated as a topic for school, including all the focus in high school (one-third of the reading portion of the ACT test is on poetry).