Sales and Marketing Management

OCTOBER 30, 2020

At a 2014 marketing meetup in San Francisco, growth expert Sean Ellis described the impact of increasing the pace of testing at Twitter, while under the leadership of Product VP Satya Patel from 2010 to 2013. Most marketing teams don’t test enough. Some of your tests will fail.

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Sales and Marketing Management

FEBRUARY 10, 2020

This year’s conference is set for June 1-3 in San Francisco, which is about an hour from Google’s headquarters in Mountain View, California. The conference is held in beautiful San Jose, California, which means you can spend any downtime in the city's ever-evolving downtown (San Pedro Square is a popular choice).

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Sales and Marketing Management

FEBRUARY 14, 2018

This powerful technique provides an accessible way for all colleagues to visualize the strategy the business is going to take, and constantly test ideas to establish potential issues or better iterations of the execution. .

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