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Sales and Marketing Management
OCTOBER 10, 2018
At its most basic level, AI is the branch of computer science that deals with making computers behave like humans. The sales function is uniquely well-suited to be transformed by AI tools. So, what is AI? Audio processing and computer vision allows AI to sense. Why AI Is Poised to Transform Sales. And some are now under development.
Sales and Marketing Management
JUNE 26, 2019
Put on your science hat and ask some questions about your territories: How well did a particular message fly with each audience? It’s a form of social proof, a powerful tool extolled by Robert Cialdini, the author of the best-selling book “Influence.” Test, test, test!? So can sales managers. Make it beautiful.
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Sales and Marketing Management
JULY 19, 2017
The stuff you put in the technology has been lagging behind the ability of tools to dish it out. Apply tested and proven frameworks – A salesperson is only as effective as the story he or she tells. The messaging frameworks and skills training — backed by tested and proven research, and based in the decision-making sciences — is next.
Sales and Marketing Management
AUGUST 20, 2020
In addition, a cutting-edge training facility also serves as an effective recruitment tool for college or professional athletes as they decide where to apply their skills. Anthes is the author of “The Great Indoors: The Surprising Science of How Buildings Shape Our Behavior, Health and Happiness.”
Sales and Marketing Management
DECEMBER 12, 2017
His tools included 33 RPM records where the trick to keeping people on the dance floor (and increasing thirst or drink sales) was to blend songs according to beats per minute (BPM). The Science of Superheroes: These characters are used to teach physics. Street Fighting Mathematics : It’s a math class to analyze fighting with science.
Sales and Marketing Management
NOVEMBER 6, 2017
FastWorks empowers anyone in the company to experiment, using a process of testing and learning. Sure, we could have created a shiny new tool that would be an impressive part of our digital transformation. But shiny tools fade over time. Remember your high school science class and Newton’s First Law of Motion?
Sales and Marketing Management
JUNE 1, 2018
Storytelling has stood the test of time as a critical skill in sales and marketing?—?and and withstood the emergence of high-powered tech tools that promise to put so many aspects of engaging customers on automatic pilot. The science behind storytelling. If you’re a good storyteller, your customers will never feel that way.”.
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